We all know that a lot of online bookings happen via OTAs. That is why a lot of hoteliers use Google Hotel Ads. It’s a service you can see live every day in Google Maps and search results, but it’s in 99% of the cases “only” directing the users to the large OTA’s like Booking.com, Kayak and TripAdvisor, etc.
In this blog post we want to share some news and announce new features, that occurred in Google Hotel Ads during last two months.
First of all, many of our clients know KAYAK, one of the leading OTAs. Recently KAYAK presented a new product. From now with Intent Agency your hotel will be visible not only on KAYAK, Skyscanner, TripAdvisor, Trivago but on Momondo as well! This portal will bring new visitors to your hotel and make your business available to even more audiences.
Momondo is now active in several countries, but the number is increasing every month. These countries are: CH, DE, DK, ES, FI, FR, UK, IT, NO, PL, RO, RU, SE, US. (Most active countries in Momondo are Denmark, Sweden, and Germany).
Moreover, KAYAK recently has recently acquired the Brazilian metasearch Mundi. Mundi is the largest metasearch system in Latina America. So how can this acquirement affect your bookings?
This is great, because whenever you put a campaign on KAYAK your hotel will automatically integrate with Mundi. This hopefully will help you to get known among new audiences and will present you to a brand new marketplace.
To conclude, this full list of KAYAK network:
Ads Hotel has some news too. It has presented the new solution for tracking your online bookings.
From now we will use Artificial Intelligence (AI) to track the results of your Google campaign and will give the recommendation on how to make the results better.
There will be three important signals continuously monitored:
#1 Price Competitiveness
You will always be sure that you offer the best price for your guests. AI is tracking price competitiveness and offer you best solutions on how to keep up with your competitors and overtake them eventually.
#2 Countries optimization
Nobody wants to pay for advertising in a country that isn’t converting real bookings, that’s why AI analyzes each of your countries performance and presents you with a clear view of which countries require improvements.
At last, brand new OTA is coming. “We go” is preparing to launch very very soon. Are you excited? We really are!
“Wego’s strength and local expertise within our core markets, especially in the Middle East (also Asia Pacific and India), gives us a unique ability to connect with an audience with the highest travel intent possible,” said Graham Hills, Wego’s Chief Strategic Partnerships Officer.
If you’ll need any help with Google Hotel Ads please don’t hesitate to contact us!
