Are you working hard to get more online direct bookings, only to find out that huge Online Travel Agencies (OTAs) like Booking.com, Expedia, Hotels.com, etc. are taking most of your online reservations?
If so, you are not alone. The truth is that over 76% of online bookings happen via OTAs, so yeah, you’re right, you might get the feeling that you do all the work, and someone else is taking advantage of it.
