We all know that a lot of online bookings happen via OTAs. That is why a lot of hoteliers use Google Hotel Ads. It’s a service you can see live every day in Google Maps and search results, but it’s in 99% of the cases “only” directing the users to the large OTA’s like Booking.com, Kayak and TripAdvisor, etc.
On the battlefield between desktop computers and mobile devices, the winner is obvious. Considerably more shopping searches, learning processes, local search queries and billions of other consumer actions are being made on the smartphones. Real-time moments have become new marketing strategy and brands are willing to predict every step while consumers are making decisions. That is why the micro moments are here for help!